Learning from users, stakeholders, and the market alike.
I love talking to people, so much so that it's a huge part of my job! From writing user testing plans and planning recruitment strategy to recruiting users, interviewing and testing, beta testing plans, and analysis of all the information produced, I drive the whole process of gathering the user data that form the basis of design. I use a variety of different methods to gather insight - from brainstorming exercises, to content audits, to surveys, to competitive analysis, to paper prototyping.
But users aren't the only part of the equation. I immerse myself in the business, gathering information from in-depth stakeholder interviews and doing extensive analysis of the market to identify business strategy and see where competitors might be failing to address needs.
Documentation that expresses clear ideas.
The best insights mean nothing unless they're communicated effectively. After gathering research, I create user flows, charts, app maps, personas (when useful and effective), and comprehensive research reports so that the team can see both the forest and the trees.
(I also love drawing, and have been known to make a pretty nifty storyboard or two!)
Designs that solve problems.
Good design is purposeful. It addresses needs. Putting it all together, I wireframe in low-fi and high-fi. I believe in gaining insights quickly, turning wireframes into prototypes and testing them with users, cycling through the process to come up with a design that fits habits and solves needs.
The whole team involved and invested in the user experience.
You could do the best research in the world, and you still won't come up with the best solution unless your whole team is involved. Decisions improve when they're made in plural, not singular, and they flow when your entire team is invested in the user experience.
Ideally, you'd have a team member or two observing user interviews and tests, but just in case this isn't feasible, I focus on keeping the team informed and updated as quickly as possible. Aside from streaming live recordings or providing immediate access to recordings via Lookback, I also publish weekly UX digests that summarize user insights, and developed that method into same-day user testing email recaps so information is shared even quicker with both the team and the stakeholders. A personal mission of mine, I'm constantly trying to find new ways to improve UX engagement within a product team.
For more on this, feel free to read my Medium post on how I used UX digests to keep everyone informed.
Data networking is a scary process. I led UX for the new Velop mesh networking setup process, which aimed to pioneer a seamless, friendly app-based setup (vs traditional in-browser setup) that even the most technically challenged could do. I also worked on the user experience for other components of the Linksys app. The app continues to have a 4+ star rating.
Alex and Ani iOS Mobile App (see it on the App Store)
Led UX on a small product team for v2 of the Alex and Ani iOS app, aiming to provide a core commerce experience while enhancing item discovery and creating a broader lifestyle experience. User research drove the addition of a lifestyle digest, and along with testing, helped shape the development of an innovative “inspiration engine”. My involvement with the project spanned 6 months, both pre- and post-release. The app was launched in October 2015, was featured as a Best New App on the App Store, and has a 4+ star rating.
BaubleBar iOS Mobile App (see it on the App Store)
Led UX for v1 of the BaubleBar iOS app, working with a team of product designers and engineers with a focus on creating an innovative, minimalistic, and immersive shopping experience that showcased the depth of the product catalog and enhanced product discovery. User research, which included over 60 user testing sessions, guided design in streamlining the shopping experience while retaining accessibility. The app was launched in October 2015, was featured as a Best New App on the App Store, and has a 4+ star rating.
Infomous UX Website Project (see prototype)
Led UX and managed the project for v1 of a visual data exploration-focused website, aiming to provide users with an alternative and visual way to explore their favorite search engines and social media platforms. User research heavily impacted the streamlining of both content and design decisions, and culminated in a robust interactive design and comprehensive research and recommendations report that was submitted to the founders of the start-up. My involvement with the project spanned 1 month.
Sometimes, I like to terrorize the Medium audience with my writing. Here are my latest thoughts!
I would love to hear what you think, so feel free to email me/comment to share your own thoughts!
I had the pleasure of working with Bettina for the last few months in the mists of brainstorming new product features for Alex and Ani’s mobile app. She came in with exciting fresh roadmap ideas and was able to back them up with extensive user research. When I would accompany her to user testing, she always made the user feel completely at ease with her endearing personality and came prepared with the latest UX engagement techniques. Her insights are always detailed, well organized and thoughtful. What I love most about Bettina is that she always goes above and beyond in everything that she does! She keeps up on the latest UX trends, is interested in learning about app analytic and development - she even coded a small swift app in her downtime!
Alex Marchesano (Associate Product Manager, Prolific Interactive)
Bettina was such a wonderful addition to our team, and we were lucky to have her as among the first folks on the Prolific UX team, because she was able to drive us forward in so many ways. I don't think I've ever met someone that reads as much as Bettina - she shared so many articles, industry updates, process recommendations, podcasts, and books that helped shape our team-wide view of UX that is now based on more perspectives than just our own. She's naturally knowledge-hungry, and uses that knowledge for the benefit of the product and team.
Bettina is tirelessly and unabashedly optimistic, and enthusiastic even in stressful situations and aggressive deadlines. Having her on a team is energizing and refreshing because of her quick working pace and high quality output, and because she is always willing to challenge product decisions to make the experience better for the customer, and question how the user-centered process could be improved. We'll miss her at Prolific, but hope to work with her again in the future!
Nick Kroetz (Senior UX Designer, Prolific Interactive)
It feels very bittersweet to write this recommendation for Bettina because she is wonderful but it also means we're no longer working together. Bettina was the first UX designer for which I was involved in hiring at Prolific, and all of us were thoroughly impressed by her enthusiasm and love of learning. I worked with Bettina for a year, and she maintained that level of energy throughout. She was always reading up on the latest industry news, applying new research or design methods to her work, and sharing her perspectives on our process and the industry as a whole. Basically, if you want an energetic communicator who always thinks of the user first, cares about the details, and won't ever stop learning about the newest developments in the UX world, Bettina is it. And if this is just sounding like a jumble of buzzwords at this point, just meet her in person and you'll see what I mean.
Christine Lee (UX Designer, Prolific Interactive)
You bring business professionalism, creativity and personal grace to every thing you do. Your work in developing a philanthropic initiative for Prolific was engaging and inspirational. You worked as both a leader and team member, and you saw it through to completion with results that were double what was expected. Brava!
For more recommendations, be sure to check out my LinkedIn!